When renovating their premises, the Badoc pharmacy in Sant Nicolas de Port in western France aimed to improve not only the company’s profitability but also the customer experience, creating specially-made experiential paths and using communication tools in the pharmacy to make it easier for customers to orientate themselves. Since the pharmacy occupies a large space, the client wanted to clearly indicate the various product areas using signs, images and symbols. In addition, a map showing the various product areas was placed on the wall by the entrance.
The use of light colours for the furnishings makes the space fresh and bright, while the careful positioning of the circular lights helps to give it character.
